Click It or Ticket
The Governor's Highway Safety Bureau (GHSB) Click It or Ticket Campaign is made possible through grant funding from the National Highway Traffic Safety Administration (NHTSA). Learn more about the NHTSA's efforts to increase safety belt, booster seat, and child safety seat use through its Buckle Up America Campaign.
Massachusetts Campaign Beginnings
The Massachusetts campaign was started in the fall of 2002. It is based
on a successful national model developed by NHTSA that involves two to
three week "mobilization" period of high-visibility traffic enforcement,
paid and earned media, and community education.