The Governor's Highway Safety Bureau (GHSB) Click It or Ticket Campaign is made possible through grant funding from the National Highway Traffic Safety Administration (NHTSA). Learn more about the NHTSA's efforts to increase safety belt, booster seat, and child safety seat use through its Buckle Up America Campaign.
Massachusetts Campaign Beginnings
The Massachusetts campaign was started in the fall of 2002. It is based
on a successful national model developed by NHTSA that involves two to
three week "mobilization" period of high-visibility traffic enforcement,
paid and earned media, and community education.
Statistics & Goals
The low use of safety belts was a major factor in the 441 fatalities and approximately 5,000 serious injuries and $6.3 billion in economic costs associated with motor vehicle crashes in Massachusetts in 2005. Since safety belts reduce the risk of death or serious injury in a motor vehicle crash by up to 50%, we can improve highway safety in Massachusetts by getting more people to buckle up with our Click It or Ticket Campaign. The most recent goal of the campaign was to increase safety belt use in Massachusetts from 65% in 2005 to 67% in 2006. As of June 2006 our belt use was 67%. Our campaign goal for 2007 is to increase our belt use to 70%. Yet nationwide safety belt use was 81% as of 2006.
Massachusetts law requires all occupants to be properly restrained by a safety belt when riding in a private passenger motor vehicle, including vans and trucks. Learn more about the Massachusetts Safety Belt Law as well as the Massachusetts Child Passenger Safety Law and the GHSB's Child Passenger Safety Program.